How to get started as a small business consultant using the net
I lead a Saas company that provides help in the form of small business management and accounting software tools and wisdom to thousands of startups and small businesses all over the world and whenever I explain to people what I do, I repetitively get asked the same question “Given my background, how could I use this and make earn cash quickly from small business consulting? I’m always happy to offer wisdom as I am lucky enough to spend a lot of my day interacting with small business owners and their teams eager to chat at length about their issues.
This is the advice that I offer:
The online world is the best way for finding customers and it makes it simple to get into a dialogue with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with guidance and help them fix problems.
Information marketing - repurpose and sell your expertise to small businesses everywhere via the net
Now I know I have focused on small business consulting but what I share with you here is just as relevant to any size business. You can repackage and sell your expertise in a digital format such as video, audio or documents. The tools to create professional standard material are readily available on the web. Making a series of lessons in simple to use internet formats is now straight forward and doesn’t cost much to do. You just have to be prepared to dedicate a modest amount of time studying the software. material] that you can either sell or give away to get your target customer’s attention.
Commence by determining your overall goal. Consultancy and Information marketing go hand in hand and if you do both can be very profitable as the consultancy will provide you with the questions, the answers to which you can repackage and sell in digital format and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be needed by others then make a very short video to introduce yourself and your expertise to your prospect(s). Unless you know the target(s) precise problem then make the video generic and usethe following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the marketproblem then don’t make the video public, just put it somewhere privateon the Web or even on a disk and post it, again follow up with a call.
This approach is ideally suited to situations where you are individually targeting target(s). The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. Treat the people on your list well and they will tell you their needs to which you can match and your content products. The bigger your list the more opportunities for consulating and selling information products you will discover. If you would like to know more about how to do this then click on any of the links in this article. I would be very glad to help you.
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Tags: business management consultant, small business consultant, small business consulting, small business management consulting
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